Not everyone in Hollywood needs or desires Social Media, but it has become a legitimate place for actors and actresses to promote themselves and increase their Fan-Base.
Here is some worthy internet reading:
The DOs and 1 Major DON’T of Social Media for Actors – Backstage
The Ultimate Guide to Social Media for Actors | Marketing for Actors – Stage Milk
How Aspiring Actors Can Use Social Media to Their Advantage – Social Life Style Mag
What Social Media Does an Actor Need? – Backstage
And just when you thought your social media stars are really listing, That’s not a celebrity you’re following on Twitter, it’s an assistant – The Verge
Even more distressing (to me, at least), is this article from Vice:
Meet the People Pretending to Be Celebrities on Social Media – Vice